“ Plenty of colleges have unofficial mottos, which make their way onto T-shirts and coffee mugs. For instance, Reed College’s underground slogan is ‘Communism, Atheism, Free Love.’ Students at Swarthmore College experience ‘Guilt Without Sex.’ And then there’s ‘Where the Hell Is Grinnell?’ and ‘The University of Chicago: Where Fun Goes to Die.’
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- from this story (via Arts & Letters Daily) about colleges trying to improve their “brand” by adopting new mottos
