- the above image from Der Spiegel here has the following caption in part:
Under a new policy being considered by the European Commission, all print automobile advertising in the future would be required to carry prominent information about a car’s emissions and fuel efficiency.
- the image, which is presumably a sample of what would be required under the policy, accompanies a tendentious article about the policy
- one snippet the Stumblng Tumblr particularly liked:
Executives like VW marketing manager Jochen Sengpiehl say that … [i]f [print] ads were “turned into informational material” it would be “highly likely” that companies would be forced to restructure their advertising budgets [to reduce or eliminate ads in print media like Der Spiegel]….
- adverts supplying information? perish the thought!
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